By providing an SEO service to your website design clients, you can not only create compelling sites for your customers, you can also ensure that their customers will see them.
With One Time SEO's white label SEO service, we provide everything needed for designers and firms to properly optimize and promote the websites of their clients. Best of all, we do this in a manner that will have a minimal impact on your working hours while providing you with another, constant stream of income.
Details
Site Analysis
Before we even start a project we analyze the site in conjunction with our client's goals and requests. Then we take great measures to find the website's current performance online and the state which it's current optimization is. This will help us to map out a proper strategy as well as prove as the baseline with which future performances will be compared.
Keyword Research
Debatably the single most important part of your Internet marketing strategy; finding the best search terms to target. With a well researched list of keywords (search terms) you will be able to optimize your site with a strong focus, targeting the most appropriate audience.
Meta Optimization
Meta tags are a portion of your site that declares what each page is about. Though not the main determining factor in rankings, the meta tags are still important to the search engines and human visitors alike.
By implementing the best search terms in the Title, Description and Keywords meta tags on your site, you will not only increase its focus of the site as seen by the search engines, but more importantly to the people searching for your product or service.
Content Optimization
Optimizing the meta tags is only the first step in focusing the website for your best search terms. The next step is to work on the content. The content on your website should have a strong focus on your desired search terms to show relevancy to the search engines, but it also needs to be readable.
With our content optimization recommendations, you will be able to implement your search terms on your site as deemed appropriate by the search engines, and keep your compelling copy that your visitors will appreciate.
Internal Link Structure
Another part of the optimization process is the links that direct a visitor and the search engines to other pages of your site. With an optimized internal linking structure, you will help the search engines find all of the pages of your site, and direct visitors to the pages they are looking for.
This will also help the search engines determine what a site's individual pages are all about, thus helping them to rank those pages appropriately.
Content Development
Sometimes, there simply isn't enough copy on a website to optimize. Or, perhaps it needs to be updated to give it that added flavor. Either way, we have professional copywriters just waiting to create focused, readable content to promote your site and your business.
Webmaster Accounts Setup
Along with the actual optimization of a site, there are several search engine monitoring and webmaster accounts you will want to setup to keep track of your site's progress. These accounts will also help you continue to enhance your website. We will set these accounts up for you with a new username and password. As part of the service we will hand the login information to you.
Local Search Engine Setup
The search engines take great strides in their local listings. Anytime a searcher uses a city or location along with their search (like going to Google and typing "plumbers in Jacksonville, FL") the search engines return not only the "normal" results, but also enhanced listings relating to their maps service.
We will properly optimize local sites for the local search engine services and take care of the verification needed to get listed.
Phone Consultation
Before, during and after the optimization process you are sure to have some questions. Instead of just leaving you out to dry we give you direct access to the professional that worked on your project specifically. This will ensure that you are not only aware of the reasons for the changes made, but also how those changes will affect the site and what to look for in the future.
The Optimization Process
We prefer to be as flexible as possible so as to provide the optimial service for you. Usually, however, a normal web designer/SEO partnership works like this on a project.
- Once your site is mapped out, and content has been created we you will have everything needed for us to optimize a site. Simply fill out a form, send it to us and continue designing the look of your site.
- Within 7 days, we will return to you a completely mapped out and optimized site plan.
- Make the needed SEO changes on the site during your final build-out and finish the project.
- Thank us for providing to you a quality service which helps you increase your income and added value to your services.
Obviously there's more to the service (for example, you can actually track our progress on your project from within the client center), and we pride ourselves on our ability to work in various capacities to fit your needs, but that's the gist of it.
Also, you may want to take note of the materials provided to you in order to help you educate your clients on SEO, along with basic sales material you can brand with your name, logo, etc.